Formerly Prudential Life Assurance (Lao)

Life changes.
Our commitment doesn't.

A Lao life insurer built on an established foundation — protecting families, futures, and the things that matter most.

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Established

Through the acquisition of Prudential Life Assurance (Lao) Co., Ltd.

Backed by

PHA Group — insurance and financial services, Australia & Singapore.

In partnership with

PTD Energy Solution Co., Ltd. — our Lao strategic partner.

Our solutions

Protection built around how
Lao families actually live.

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ປະກັນຊີວິດ

Life Insurance

Long-term protection for the people who depend on you.

ແຜນການອອມ ແລະ ການປົກປ້ອງ

Savings & Protection

Build savings over time while your family stays covered.

ປະກັນສຸຂະພາບ

Health Insurance

Cover for treatment, hospital stays and the unexpected.

ປະກັນອຸປະຕິເຫດສ່ວນບຸກຄົນ

Personal Accident

Support after an accident, on the road or at work.

ປະກັນຊີວິດສຳລັບສິນເຊື່ອ

Credit Life

Your loan never becomes your family's burden.

ການປົກປ້ອງຄອບຄົວ

Family Protection

One plan that covers everyone under your roof.

ແນວທາງການຄຸ້ມຄອງສຳລັບອົງກອນ ແລະ ພະນັກງານ

Corporate & Employee Protection

Group cover that helps Lao businesses look after their people.

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Availability of individual products is subject to applicable regulatory approvals and product terms and conditions.

A note for existing policyholders

Your Prudential Life Assurance (Lao) policy continues.

Trust Life will continue to service existing policies in accordance with their terms and conditions. There is nothing you need to do. Our existing policyholders remain at the centre of our business.

What this means for me

What we stand for

Six commitments, and the
discipline to keep them.

Trust

Trust is at the heart of our name and our business. We aim to earn it every day through the way we serve our customers and conduct our business.

Customers First

Our customers and their families are the reason we exist. We aim to provide products and services that are simple, relevant and accessible.

Protection

Insurance is ultimately about being there when people need us most. We are committed to providing meaningful financial protection and supporting legitimate claims.

Innovation

We are investing in technology and digital capabilities to make insurance easier to understand, purchase and manage.

Integrity & Governance

We are committed to responsible management, strong governance, prudent financial management and appropriate risk controls.

Local Commitment

We are committed to the long-term development of Laos, including developing Lao insurance professionals and contributing to greater insurance awareness and financial inclusion.

Our promise

To be there for our customers through life's important moments — helping protect their families, their financial security and their future.

International expertise · Local understanding

News & stories

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Announcement · 12 August 2026

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