About us
Our Heritage. Our Future.
Trust Life Assurance Co., Ltd. is a life insurance company in the Lao PDR committed to helping individuals, families and businesses protect what matters most and build greater financial security for the future.
Who we are
An established platform.
A new name. One purpose.
Trust Life was established following the acquisition of Prudential Life Assurance (Lao) Company Limited, bringing together an established life insurance platform in Laos with a new vision for growth, innovation and customer service.
The company is supported by PHA Group, an international insurance and financial services specialist operator with operations in Australia and Singapore, together with PTD Energy Solution Company Limited, its Lao strategic partner.
This partnership combines international insurance expertise and operational capability with strong local market knowledge, relationships and understanding of the needs of customers in Laos.
Our vision
To become one of the most trusted, innovative and customer-focused life insurance companies in Laos, providing financial protection for people at every stage of life.
Our mission
Our mission is simple: to make protection more accessible, understandable and relevant to the people of Laos. We aim to achieve this by combining international insurance expertise with local knowledge, modern technology and a commitment to putting our customers first.
Our heritage, our future
We inherited a business.
We are building a company.
Trust Life builds on the foundation established by Prudential Life Assurance in Laos, including its customers, people, insurance experience and market presence.
We respect this heritage while looking firmly toward the future. Under Trust Life, our focus is on developing a modern life insurance company supported by investment in people, technology, products, distribution and customer experience.
Our existing policyholders remain at the centre of our business, and we are committed to continuing to service their policies in accordance with their terms and conditions.
International expertise. Local understanding.
Trust Life combines the
strengths of two partners.
PHA Group
Australia · Singapore
PHA Group is an international insurance and financial services specialist operator with operations in Australia and Singapore. It brings expertise across insurance operations, financial services, governance, risk management, technology, business transformation and strategic development.
PTD Energy Solution Co., Ltd.
Lao PDR
PTD Energy Solution Company Limited provides Trust Life with strong local partnership, market knowledge, business relationships and an understanding of the Lao operating environment.
Together, we are building an insurance company that combines international standards with local understanding.
What we stand for
Six commitments, and the
discipline to keep them.
01
Trust
Trust is at the heart of our name and our business. We aim to earn it every day through the way we serve our customers and conduct our business.
02
Customers First
Our customers and their families are the reason we exist. We aim to provide products and services that are simple, relevant and accessible.
03
Protection
Insurance is ultimately about being there when people need us most. We are committed to providing meaningful financial protection and supporting legitimate claims.
04
Innovation
We are investing in technology and digital capabilities to make insurance easier to understand, purchase and manage.
05
Integrity & Governance
We are committed to responsible management, strong governance, prudent financial management and appropriate risk controls.
06
Local Commitment
We are committed to the long-term development of Laos, including developing Lao insurance professionals and contributing to greater insurance awareness and financial inclusion.
Building a digital insurance company
The future of insurance should be simpler and more accessible.
Trust Life is investing progressively in digital customer onboarding, policy administration, customer relationship management, data and digital servicing capabilities.
Our goal is to make it easier for customers to understand their protection, obtain insurance, manage their policies and receive support when they need it.
We also intend to expand our distribution network through banks, financial institutions, brokers, agents, corporate partners and digital channels to make Trust Life accessible to customers throughout Laos.
Our commitment to Laos
Built for the long term.
We believe that a strong life insurance industry can make an important contribution to the financial security of Lao families and the country's broader economic development.
Trust Life is being built for the long term. We intend to invest in our people, develop local insurance expertise, build strong partnerships and introduce products that respond to the changing protection needs of the Lao population.
Our promise
At Trust Life, our promise is to be there for our customers through life's important moments — helping protect their families, their financial security and their future.
International Expertise. Local Understanding. A Name You Can Trust.